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Field Notes
Field Notes
Essays from the team on AI-search visibility, outbound, and the craft of building software that has to actually work in production.
AI Search7 min read
The State of GEO 2026: When Buyers Ask AI Instead of Google
Generative Engine Optimization is becoming a discipline of its own. Here's what's changing in how buyers discover B2B software — and why a new measurement layer matters.
AI Search8 min read
The Sources AI Engines Cite Most — and How to Earn Each
AI answers are built from a surprisingly small set of source types. Here's the practical breakdown of where citations come from in B2B, and how to earn a place in each.
Outbound6 min read
Why Cold Replies Leak Pipeline — and the Triage Layer That Stops It
Outbound teams obsess over send volume and deliverability, then lose the pipeline they generate in the reply pile. Here's where it leaks, and how to plug it.
Engineering6 min read
One Platform, Two Products: How We Build SaaS at Nukes AI
Repli and Cited solve very different problems but share most of their foundation. Here's the platform-first approach we use to ship more than one product without drowning.
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